Organizational Change in M&A: Coffee, Culture, and Communication
Years ago, we worked with an entrepreneur to help him prepare his company for an exit. He did all the right things: built and developed a talented...
Replacing Trade Show Leads
In the medical device, optics and photonics, consumer electronics, and many other industries, a single first-quarter trade show can generate a...
Digital Transformation: A Discussion with President Michele Nichols and Red Argyle CGO Ron Wille
Michele Nichols, President of Launch Team, and Ron Wille, Chief Growth Officer for Red Argyle, which specializes in Salesforce development,...
Leveraging Existing Technology to Enhance Virtual Events
Although many people are waiting to get back to the real trade show floor, virtual events are here for a while longer. In fact, many shows may even...
Change Management Expansion
We know that change is good, that's why we are expanding our change management support! Like you, we recognize how critical this is to the success of...
Embracing Digital Marketing for Engineering-Based Companies
Michele Nichols, President of Launch Team, joined the AZO Network podcast to discuss current engineering marketing trends and challenges, as the...
Internal Communication for Product Launch: What Info Matters Most?
Launching a new product or service is a significant undertaking for any business. You have invested considerable time, money, and resources in...
3 Things to Consider When Creating Personalized Marketing Messages
Personalized marketing messages add value. According to McKinsey, marketing’s holy grail is digital personalization at scale because “personalization...
Increase CRM Usage & Sales Team Motivation with Sales Gamification
Gamification has some proven benefits to increasing customer engagement, but what can it do for your sales team? In many industries, risk aversion...