Innovation in Medical Device Manufacturing: AR/VR
As augmented reality and virtual reality tools continue to edge into health care, it’s easy to see the advantages. Color overlays and 3D renderings...
3 Tips That Will Make or Break Your Marketing Technology Implementation
As marketing experts and Marketing Automation (MA) consultants, we’ve noticed a vicious cycle that many companies fall into with their software...
COVID-19: Resources For Small & Medium Sized Businesses
The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many...
Internal Communications: What Your Team Needs Right Now
In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has...
Extended Reality: An Overview of Augmented, Virtual, & Mixed Reality
Extended reality is the umbrella term for all real-and-virtual combined environments and human-machine interactions generated by computer technology....
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
Some of Our Favorite Booths at Photonics West 2020
Another year at Photonics West, the leading event for photonics and laser companies, is in the books! With over 5,000 presentations and 1,300...
California Consumer Privacy Act (CCPA): What Your Business Needs
The CCPA was created with the goal of enhancing the privacy rights of California residents. Going into effect on January 2020, the CCPA requires...
Networking and Trade Show Tips For Introverts and Engineers
Sandy Sloane | Solutions by Sloane For this post we talked with Sandy Sloane, the President of Solutions by Sloane. Her business serves as an...