Beer & Blog: Leading Successful Business Development in Technical Companies, with Lisa Belodoff
For today’s Beer & Blog, we spoke with Lisa Belodoff, vice president of business development at Rochester Precision Optics. Lisa has worked in sales...
NYS Grant Opportunities to Stimulate Profitable Growth in High Tech
Achieve Your Business and Sales Goals Do you want to expand your marketing outreach? Are you looking to attract more potential customers and improve...
Three Keys to Successful Change Management: An Interview with Jim Knittel
Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition,...
7 Marketing KPIs for Tech Companies
Our clients often ask us, what marketing metrics matter? How can you tell if your marketing efforts are doing enough to generate business...
Building a Patent Portfolio Amid the Death of True R&D
Patent Portfolio ROI Each year, more and more American companies are cutting research and development budgets, moving further away from fundamental...
Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass
For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and...
Midyear Marketing Reset: 10 Considerations for Q3
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might...
Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]
MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web...
Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...