Driving Change Plans in Family-Owned Businesses
At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and...
Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A...
Growing with You: Launch Team Celebrates 30th Anniversary
Thank You for 30 Years! If companies are like people, then at 30 you're officially a grown-up. You've hit your stride, found a rhythm, know what...
Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales...
Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re...
Brand Management — Why Your Company Should Be Monitoring Social Media
The Need for Brand Monitoring We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which...
Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold...
Improving Internal Communication in Product Launch: 5 Tips for Product Managers
The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a...
Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team...