Building Quality Customer Relationships with Inbound Marketing
Trust in a Digital World I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and...
Beer & Blog: IP Considerations for Second-Stage Growth Companies
Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week...
Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Beer & Blog: Company Rebranding from a Legal Perspective
Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just...
Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians...
When Jury Duty Brings Your Business to a Standstill
A Lesson in the Value of Cross-Training Could the absence of one key team member cause your sales or operations to grind to a stop?
Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]
MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.
Driving Change Plans in Family-Owned Businesses
At Launch Team, we are often brought in at a point of change in second stage technology companies; these companies have grown to a certain size and...
Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A...