Three Keys to Successful Change Management: An Interview with Jim Knittel
Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition,...
7 Marketing KPIs for Tech Companies
Our clients often ask us, what marketing metrics matter? How can you tell if your marketing efforts are doing enough to generate business...
Building a Patent Portfolio Amid the Death of True R&D
Patent Portfolio ROI Each year, more and more American companies are cutting research and development budgets, moving further away from fundamental...
Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass
For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and...
Midyear Marketing Reset: 10 Considerations for Q3
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might...
Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]
MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web...
Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Building Quality Customer Relationships with Inbound Marketing
Trust in a Digital World I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and...
Beer & Blog: IP Considerations for Second-Stage Growth Companies
Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week...