Marketing Tip of the Week: Use Buyer Behavior to Prioritize Mobile-Friendly Web Design [Video]
MTOTW #53: More people are now using mobile for search, but it varies by industry. Find out how your customers search before jumping into a web...
Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Building Quality Customer Relationships with Inbound Marketing
Trust in a Digital World I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and...
Beer & Blog: IP Considerations for Second-Stage Growth Companies
Last week, we spoke with Greg Gribben and Katie McGuire of Woods Oviatt Gilman about trademark entity discovery during a company rebrand. This week...
Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Beer & Blog: Company Rebranding from a Legal Perspective
Ever wished you could have a beer with a team of lawyers to pick their brains on things you should be considering as your company grows? We did just...
Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians...
When Jury Duty Brings Your Business to a Standstill
A Lesson in the Value of Cross-Training Could the absence of one key team member cause your sales or operations to grind to a stop?
Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]
MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.