Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re...
Brand Management — Why Your Company Should Be Monitoring Social Media
The Need for Brand Monitoring We’re all familiar with the saying “any publicity is good publicity.” People are talking about your company, which...
Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold...
Improving Internal Communication in Product Launch: 5 Tips for Product Managers
The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a...
Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team...
Sales & Marketing for Engineers & Scientists: MRS in Review
The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference...
Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a...
Marketing Tip of the Week: Social Media Drives B2B Sales [Video]
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound...
Launch Team President to Present Business Growth Strategies at MRS Spring
Launch Team is pleased to announce that our president, Michele Nichols, will speak to materials innovators this week at the MRS Spring Meeting &...