Improving Internal Communication in Product Launch: 5 Tips for Product Managers
The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a...
Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team...
Sales & Marketing for Engineers & Scientists: MRS in Review
The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference...
Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a...
Marketing Tip of the Week: Social Media Drives B2B Sales [Video]
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound...
Launch Team President to Present Business Growth Strategies at MRS Spring
Launch Team is pleased to announce that our president, Michele Nichols, will speak to materials innovators this week at the MRS Spring Meeting &...
Marketing Tip of the Week: Two Keys to Successful Sales Lead Follow-up [Video]
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video,...
Four Critical Missteps Established Companies Should Avoid When Entering a New Market
Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to...
Marketing Tip of the Week: Get Creative with Company Branding [Video]
MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.