Sales & Marketing for Engineers & Scientists: MRS in Review
The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference...
Photonics West 2016 Survey: More Qualified Leads, Shift in Trade Show Follow-up
We recently asked optics and photonics companies to participate in our annual Photonics West lead generation survey. The survey results give us a...
Marketing Tip of the Week: Social Media Drives B2B Sales [Video]
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound...
Launch Team President to Present Business Growth Strategies at MRS Spring
Launch Team is pleased to announce that our president, Michele Nichols, will speak to materials innovators this week at the MRS Spring Meeting &...
Marketing Tip of the Week: Two Keys to Successful Sales Lead Follow-up [Video]
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video,...
Four Critical Missteps Established Companies Should Avoid When Entering a New Market
Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to...
Marketing Tip of the Week: Get Creative with Company Branding [Video]
MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.
Celebrating 5 Years as a HubSpot Certified Partner
Launch Team Inc. is pleased to announce that we've been certified as a HubSpot Partner for the fifth consecutive year. This partnership enables us to...
15 Signs Your Marketing Strategies are Old-School
Typewriters, boom boxes, floppy disks. What we thought would never be replaced, well, have been. Technology and media are constantly changing, and...