Advertising Dominating your Marketing Budget? 4 Ad Myths - Busted!
Ad Spend Tips for 2014 It’s nearing that time of year when we help clients plan their marketing budgets for the coming year. It’s during this time...
State of the Optics + Photonics Industry
The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the...
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...
Launch Solutions to Attend SPIE Optics & Photonics
PLS Launch Solutions to Attend SPIE O&P
Brand Identity: Alternatives to traditional promotion
Thinking Outside the Box In April, we talked about some outdated marketing materials and practices that might be holding your business back. Now...
Keyword Optimization Conundrum - The Impact of "Not Provided"
The Loss of Organic Search Intel In two prior posts, one in April on the impact of not provided on marketing metrics and in a February post on Secure...
Survey Results: Fewer but comparably qualified leads at DSS vs. Photonics West
In March we reported the results of a sales lead survey gauging your success at Photonics West 2013. This month we’ve done the same with the SPIE...