Working From Home - Does the Innovation Process Suffer?
Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos...
Marketing Success - 3 Mindsets and How to Make the Most of Them
'Camp' Counseling Every company is different, but in our work with high tech companies, we have seen and helped three distinct camps or...
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APS March Meeting 2013 and SPIE Defense, Security, and Sensing
The Race is On: Important USPTO Patent Law Changes Coming March 16
What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process? The most talked-about change to US patent law in decades, the...
Tradeshow Marketing - Best practices for tradeshow lead follow-up
Conversations to Conversions Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you...
Writing Content for SEO & The Impact of Secure Search
The Changing Landscape of Organic Search If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies,...
Watch for @launchsolutions at SPIE Photonics West 2013
SPIE Photonics West and SPIE Bios
3 Lessons Learned from Customer Marketing Strategy Sessions
The Power of Planning We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and...
Michele Nichols to Teach Marketing Strategy to Optics Industry Group
PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference Rochester, NY (PRWEB) January 03, 2013