Our Blog

Explore. Discover. Engage

Working From Home - Does the Innovation Process Suffer?

Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos...

Read More

Marketing Success - 3 Mindsets and How to Make the Most of Them

'Camp' Counseling Every company is different, but in our work with high tech companies, we have seen and helped three distinct camps or...

Read More

Watch for @launchsolutions at...

APS March Meeting 2013 and SPIE Defense, Security, and Sensing

Read More

The Race is On: Important USPTO Patent Law Changes Coming March 16

What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process? The most talked-about change to US patent law in decades, the...

Read More

Tradeshow Marketing - Best practices for tradeshow lead follow-up

Conversations to Conversions Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you...

Read More

Writing Content for SEO & The Impact of Secure Search

The Changing Landscape of Organic Search If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies,...

Read More

3 Lessons Learned from Customer Marketing Strategy Sessions

The Power of Planning We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and...

Read More

Michele Nichols to Teach Marketing Strategy to Optics Industry Group

PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference Rochester, NY (PRWEB) January 03, 2013

Read More