Branding and Identity – Logo Redesign
Changing Your Logo? What You Need to Consider Your logo is the visual connection to your company, your brand. It is the public mark or symbol that...
The Role of PR in your Integrated Marketing Mix
Press Releases: Do they still work? PR has always been considered an important part of an integrated marketing plan. It helps to create awareness and...
Optics and Photonics Industry Needs Marketing, Say Industry Experts
Expert Panel Discusses What Will Drive Optics and Photonics Growth Monday afternoon found me at the Rochester Museum and Science Center with 200...
A Case for Integrated Marketing
Inbound Marketing Takes Hold Having just returned from HubSpot’s #Inbound12 conference in Boston, participants, most of whom are inbound marketing...
Watch for PLS Launch Solutions at Inbound 2012
John Veckerelli of PLS Launch Solutions will attend HubSpot's Inbound 2012 conference, August 27-30 at Boston's Hynes Convention Center.
PLS Launch Solutions' John V & crew win LYRA & 8M NA Regattas
In the LYRA 2012 Regatta held at Oswego Yacht Club between August 3-5 and followed by the 8 Metre North American Championships held at Sodus Bay...
Does Email Marketing Still Work?
Does Email Marketing Still Work? Email marketing is passé. Business people are inundated with so much email. The chance of getting their attention is...
Mental Biases that Derail B2B Marketing Strategy
Are Mental Biases Derailing Your Corporate Strategy? The presidential debate has spent a lot of airtime on something we businesspeople already know:...