Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition
5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger,...
Welcome, Katie Steelman
Katie Steelman joins PLS as our new marketing writer and social media specialist. As customers recognize that great content attracts prospects through the web, PLS is providing full content development services including public relations, articles, white papers, video scripts, blog and social media content, ebooks, etc.
Katie comes from a background in journalism and knows what editors and audiences value. She helps customers identify and craft the story, and get it out there to the public. More about Katie's background.
Welcome, Katie!
Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers
Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...
Email Marketing Trends in 2026: What B2B Marketers Need to Know
TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part...