Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
Welcome, Katie Steelman
Katie Steelman joins PLS as our new marketing writer and social media specialist. As customers recognize that great content attracts prospects through the web, PLS is providing full content development services including public relations, articles, white papers, video scripts, blog and social media content, ebooks, etc.
Katie comes from a background in journalism and knows what editors and audiences value. She helps customers identify and craft the story, and get it out there to the public. More about Katie's background.
Welcome, Katie!
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...