Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
Welcome, Katie Steelman
Katie Steelman joins PLS as our new marketing writer and social media specialist. As customers recognize that great content attracts prospects through the web, PLS is providing full content development services including public relations, articles, white papers, video scripts, blog and social media content, ebooks, etc.
Katie comes from a background in journalism and knows what editors and audiences value. She helps customers identify and craft the story, and get it out there to the public. More about Katie's background.
Welcome, Katie!
2025 Product Launch Trends and Challenges
Why Even Innovation Powerhouses Struggle to Launch Breakthrough Products (and How to Fix It) In recent years, product launches have slowed. Even...
Marketing KPIs & Benchmarks for 2025
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...