1 min read

PLS President, Michele Nichols to Present @SPIE Photonics West 2013

SPIE Photonics West - Optics

Going Pro - Marketing Essentials for Sustainable Business

SPIE Photonics West 2013, the largest and most influential conference for biophotonics and biomedical optics, high-power laser manufacturing, optoelectronics, microfabrication, and green photonics will take place February 2 - 7, 2013 in San Francisco's Moscone Center.

On February 6, PLS President Michele Nichols Gleber will present Going Pro - Marketing Essentials for Sustainable Business. This half-day course is designed to help CEOs and Sales and Marketing professionals, learn about the ingredients for ensuring a healthy pipeline for the long term. 

A primary goal of this course is to engineer a product development strategy and marketing process that is effective, modern, consistent, and measurable, and that will allow you to compete against the larger players in your industry. Examples are taken from optics, imaging and instrument companies ranging from $1M to $150M in revenue which are experiencing year-over-year growth upwards of 100%. Anyone who wants to answer questions such as, “how do I attract the right customers?” and “how do I know what I’m doing is working?” will benefit from taking this course.

Course Details & Registration

6 February 2013, 1:30 PM-5:30 PM
Course Level: Intermediate
CEU: 0.35
Instructor: Michele Gleber, PLS Launch Solutions (United States)
Member Price $300 | Non-member Price $355

Registration and more information.

Launch Team offers new AI and GEO Assessment

Launch Team offers new AI and GEO Assessment

Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...

Read More
Applying the 80/20 Strategy in Advanced Manufacturing

Applying the 80/20 Strategy in Advanced Manufacturing

Updated on 6/10/24 The 80/20 rule or Pareto principle, is a long-standing business strategy that a lot of companies are applying right now to...

Read More
6 Apps to Help You Capture Leads at Trade Shows

6 Apps to Help You Capture Leads at Trade Shows

CES, Photonics West, and other industry trade shows are just around the corner. Deciding how you will collect and manage leads is an important part...

Read More