3 Lessons Learned from Customer Marketing Strategy Sessions
The Power of Planning We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and...
Michele Nichols to Teach Marketing Strategy to Optics Industry Group
PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference Rochester, NY (PRWEB) January 03, 2013
5 Questions to Answer for Effective Content Marketing
What is Quality Content? There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify...
Google+ and Your High Tech Marketing Strategy
Google+: A rundown Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+...
PLS Launch Solutions Boosts Writing & B2B Social Media Services
Welcome, Katie Steelman Katie Steelman joins PLS as our new marketing writer and social media specialist. As customers recognize that great content...
Marketing Roadmap Tips - Optimize your Google Ad Budget
Tips on Optimizing your Online Advertising Budget According to a recent IDC report of high tech companies, approximately 5% of the total marketing...
B2B High Tech Marketing Budget Allocation For 2013
Tech Marketing Budgets & Trends Earlier this Fall, IDC released their 10th annual CMO Tech Marketing Benchmark Study, highlighting the budget...