The Race is On: Important USPTO Patent Law Changes Coming March 16
What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process? The most talked-about change to US patent law in decades, the...
Tradeshow Marketing - Best practices for tradeshow lead follow-up
Conversations to Conversions Talk is cheap. You could have many promising conversations at tradeshows you attend, but those will mean nothing if you...
Writing Content for SEO & The Impact of Secure Search
The Changing Landscape of Organic Search If you’ve been paying attention to the headlines over the past year or so, businesses, marketing agencies,...
Watch for @launchsolutions at SPIE Photonics West 2013
SPIE Photonics West and SPIE Bios
3 Lessons Learned from Customer Marketing Strategy Sessions
The Power of Planning We’ve learned from experience that all too often, business planning takes place on the run – or not at all. People are busy and...
Michele Nichols to Teach Marketing Strategy to Optics Industry Group
PLS President Michele Nichols to Teach Marketing Workshop at 2013 SPIE Photonics West Conference Rochester, NY (PRWEB) January 03, 2013
5 Questions to Answer for Effective Content Marketing
What is Quality Content? There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify...
Google+ and Your High Tech Marketing Strategy
Google+: A rundown Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+...