5 Questions to Answer for Effective Content Marketing
What is Quality Content? There has been considerable buzz lately about the importance of creating quality content as a way to attract and qualify...
Google+ and Your High Tech Marketing Strategy
Google+: A rundown Although it has been criticized as a too-little-too-late competitor to Facebook, a year and a half after its launch, Google+...
PLS Launch Solutions Boosts Writing & B2B Social Media Services
Welcome, Katie Steelman Katie Steelman joins PLS as our new marketing writer and social media specialist. As customers recognize that great content...
Marketing Roadmap Tips - Optimize your Google Ad Budget
Tips on Optimizing your Online Advertising Budget According to a recent IDC report of high tech companies, approximately 5% of the total marketing...
B2B High Tech Marketing Budget Allocation For 2013
Tech Marketing Budgets & Trends Earlier this Fall, IDC released their 10th annual CMO Tech Marketing Benchmark Study, highlighting the budget...
Inbound Marketing -- Marketing People LOVE
Marketing People LOVE--Really? Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as...
B2B Marketing Strategy – HubSpot Marketing Benchmarks in Focus
Content Drives Website Traffic & Generates Qualified Sales Leads Recently, HubSpot released their marketing benchmark report compiled from results of...