Photonics West Prep: A Conversation with SPIE's Jeff Nichols
The goal of Photonics West isn't simply to showcase products. It's to bring people together, start conversations, and build relationships that lead...
SPIE Photonics West and SPIE Bios
2 - 7 February 2013
The Moscone Center
San Francisco, California
SPIE BiOS Expo, which is part of SPIE Photonics West, occurs Saturday and Sunday, followed by Photonics West Exhibition from Tuesday through Thursday.
PLS Launch Solutions at Photonics West
In addition to supporting our optics and photonics clients at Photonics West, Michele Nichols, PLS President, will teach a half-day workshop, called Going Pro - Marketing Essentials for Sustainable Business. This workshop will provide CEOs, leaders, and sales and marketing professionals with a marketing strategy and process that will allow them to compete against larger industry players. It aims to answer questions such as, “How do I attract the right customers?” and “How do I know what I’m doing is working?” and offer best practices for engaging prospective high-tech customers.
Online registration for Photonics West closes 30 January
Marketing Budget Planning for 2027
As organizations plan for 2027, the question isn't whether to invest in marketing. It's where those investments will make the greatest impact. ...
