How to Maximize Efficiency of a Small B2B Sales Team in 7 Steps
Updated June 2026 Whether you’re a startup working through a product launch or a large enterprise operating a small division, there will probably...
SPIE Photonics West and SPIE Bios
2 - 7 February 2013
The Moscone Center
San Francisco, California
SPIE BiOS Expo, which is part of SPIE Photonics West, occurs Saturday and Sunday, followed by Photonics West Exhibition from Tuesday through Thursday.
PLS Launch Solutions at Photonics West
In addition to supporting our optics and photonics clients at Photonics West, Michele Nichols, PLS President, will teach a half-day workshop, called Going Pro - Marketing Essentials for Sustainable Business. This workshop will provide CEOs, leaders, and sales and marketing professionals with a marketing strategy and process that will allow them to compete against larger industry players. It aims to answer questions such as, “How do I attract the right customers?” and “How do I know what I’m doing is working?” and offer best practices for engaging prospective high-tech customers.
Online registration for Photonics West closes 30 January
Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...