6 Key Marketing Strategies for B2B Product Launches
Top 5 takeaways: Start with customer and market research to validate demand and uncover buyer needs. Position your product clearly and...


Look for PLS at the American Physical Society March Meeting 2013 and SPIE Defense, Security, and Sensing (DSS) conferences in the upcoming months. We will be supporting clients as they present their innovative new products and research, and we would love to speak with you, too!
APS March Meeting 2013 takes place March 18 to 22 in Baltimore, MD. The annual event is the largest physics meeting in the world, focusing on research from industry, universities and major labs. Lake Shore Cryotronics, one of our clients, willl be presenting novel research in materials science at the conference.
SPIE Defense, Security, and Sensing runs from April 29 to May 3, also in Baltimore. DSS is the East Coast's largest exhibition for precision optics, lasers, sensors, optical materials, thermal imaging, optoelectronics, instrumentation and data analysis for defense, security, industry and the environment.
Hope to see you there!
Top 5 takeaways: Start with customer and market research to validate demand and uncover buyer needs. Position your product clearly and...
Updated 2026 FABTECH is North America’s largest metal forming, fabricating, welding, and finishing event—and offers a fascinating and forward-looking...
Updated October 2026 In Q2, companies were back in motion. In Q3, companies were focused on upgrading existing marketing and sales processes to meet...