Misconceptions that can derail your marketing strategy
Recognizing your own false perceptions The way you think about your business might actually be creating barriers to your success. When talking to...
Why We Do This
I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and...
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...
Make the most of your Photonics West 2014 experience
Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting...
6 Ways Your Booth Staff Can Help Maximize Trade Show ROI
Get More out of Trade Shows Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
Tradeshow ROI: What to Expect
What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark:
'Eye Contact' in Social Media: Preserving The Human Element
Growing up my parents instilled (forced) their kids into social situations to teach us how to interact with adults. I remember a lot of firm...
Join Launch Solutions at SPIE Photonics West 2014
SPIE Photonics West
Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...