Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...
Launch Solutions Earns HubSpot Certification for 2014
We are pleased to announce that Beth Shope, Katie Steelman and John Veckerelli have successfully completed HubSpot Inbound Certification! To be...
Social Content Marketing: How to prepare for a Google+ Hangout on Air
Hangouts without the Hang-ups Google’s live webcasting tool, Hangouts on Air, can be a great resource for businesses looking to grow their social...
Come say hello at Optifab
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hi—some of the Launch Solutions team will be there to help out....
SPIE Optics + Photonics Sales Lead Survey Results
Generating Qualified Sales Leads at Trade Shows In a our recent blog post, Michele Nichols shared her observations of Optics + Photonics 2013 in...
18 Months with HubSpot Inbound Marketing: Lessons Learned
Since becoming a HubSpot certified partner 18 months ago, a lot has changed. We’ve migrated our site to the HubSpot Content Management System (CMS),...
Advertising Dominating your Marketing Budget? 4 Ad Myths - Busted!
Ad Spend Tips for 2014 It’s nearing that time of year when we help clients plan their marketing budgets for the coming year. It’s during this time...
State of the Optics + Photonics Industry
The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the...
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...