Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages
What is a landing page? A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad,...
Inbound Marketing Basics: Hey, you! A Quick Guide to CTAs
What is a CTA? According to HubSpot, a call-to-action (CTA) is a link or image that drives traffic to a lead-generating landing page, i.e., a webpage...
PLS Launch Solutions Participates in 2014 Corporate Challenge
On May 29, the Launch Solutions team, donning brand new PLS hoodies, flocked to the RIT campus to run in the 24th annual J.P.Morgan Chase Corporate...
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...
Spring 2014 Tradeshows and Conferences - Are you ready?
Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for...
Content Marketing and Technical Content Development Tips
Challenges of Technical Content Development Because we work primarily with high tech companies whose differentiation is their technology, sometimes...
Sales Advice from a Fundraiser: Marketing Metrics, Customer Touch Points, and the Sales Pipeline
Fundraising is selling – but without a tangible product or service to offer to your customer.
Confidence Growing in Tradeshow Prep & Follow-up - Survey Results
As we've previously done for Photonics West and other major tradeshows our clients attend, we asked Photonics West 2014 attendees about their lead...
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn...