The Value of Patents in Your Marketing Strategy
How Patents Become Selling Points “Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible...
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...
Launch Solutions Team Member Attains HubSpot COS Design Certification
Congratulations to PLS Web Design Specialist Beth Shope for achieving HubSpot COS Design Certification! Beth completed approximately 20 hours of...
Marketing & Sales Alignment: A Prerequisite for Effective Lead Generation
Why is no one following up on my sales leads? Your lead generation activities can result in hundreds of leads. Whether these leads are generated...
Inbound Marketing Basics: Do this! A Quick Guide to Landing Pages
What is a landing page? A landing page is a webpage where your visitors “land” or are directed after clicking a call-to-action (e.g. a banner ad,...
Inbound Marketing Basics: Hey, you! A Quick Guide to CTAs
What is a CTA? According to HubSpot, a call-to-action (CTA) is a link or image that drives traffic to a lead-generating landing page, i.e., a webpage...
PLS Launch Solutions Participates in 2014 Corporate Challenge
On May 29, the Launch Solutions team, donning brand new PLS hoodies, flocked to the RIT campus to run in the 24th annual J.P.Morgan Chase Corporate...
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...