When and How Should You Outsource Marketing?
As you grow your company, you will likely need to re-evaluate certain roles and responsibilities. Approaches that worked at first might no longer be...
New Evidence Points to Marketing Value of SEO and Paid Search
“Just Google It” We often conduct interviews with our customers’ customers as part of our marketing assessment. These interviews provide valuable...
Medical Device Product Launch: How to Reach Today's Customer [VIDEO]
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device...
MedTech Takeaways: Changing Needs of Today’s Medical Device Customers
The MedTech Association’s Annual Meeting in Albany this week brought forth interesting insight as to how medical device companies can grow business...
Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads
You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally)...
Can I quote you on that? A B2B sales guide to customer testimonials
Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and...
Tucson Technical Workshop Sessions Will Teach Sales and Marketing Strategies for Engineers
PLS Launch Solutions President Michele Nichols will host a marketing short course and roundtable discussion at the 2014 Tucson Technical Workshop...
"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame
Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in...
Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!
Join New York Photonics/The Rochester Regional Photonics Cluster (RRPC) at their Annual Meeting to learn how you can help advance the growth of New...