Lead Generation: How One Blog Post Drives 27% of Total Web Traffic, Over 50% of Leads
You’ve probably heard that quality content will serve as a magnet to attract visitors to your website. Once on your site, the visitor will (ideally)...
Can I quote you on that? A B2B sales guide to customer testimonials
Product reviews have become crucial in the online marketplace, sometimes outweighing other marketing messaging. Both digital buyers and...
Tucson Technical Workshop Sessions Will Teach Sales and Marketing Strategies for Engineers
PLS Launch Solutions President Michele Nichols will host a marketing short course and roundtable discussion at the 2014 Tucson Technical Workshop...
"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame
Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in...
Curious about the Future of NY Optics? Attend the 2014 RRPC Meeting!
Join New York Photonics/The Rochester Regional Photonics Cluster (RRPC) at their Annual Meeting to learn how you can help advance the growth of New...
Top 3 Signs You Should Rethink Your Tradeshow Strategy
Tradeshows present a great opportunity to gain brand exposure, meet with customers and partners, and learn what’s new in the industry. Unfortunately,...
The Value of Patents in Your Marketing Strategy
How Patents Become Selling Points “Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible...
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Marketing and Sales Alignment with Metrics
Keep It Simple with Key Metrics In our previous post, we discussed some ways that your marketing and sales teams can work together to improve lead...