When is a Marketing Retainer the Right Choice? [Infographic]
Retainers vs. Project-Based Arrangements Considering the next big step in your marketing plan? Marketing retainers offer 25-30% more bang for your...
Technical Content Development: Better Presentations, Part 2
Personal Preparation High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these...
Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags
Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an...
Technical Content Development: Better Presentations, Part 1
Building Better Technical Talks Scientific presentations are an important but sometimes difficult part of a high tech company's technical content...
Make the most of Photonics West 2015
Next week is Photonics West 2015, and once again we're sharing with you some ways to get the most value from your trip.
Learn Sales & Marketing Strategies to Attract New Buyers at Photonics West 2015
Bring Customers to You Launch Solutions President Michele Nichols will teach a short course and roundtable discussion on marketing and sales...
Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable
As important as it is to increase marketing activity and try new tactics, it’s just as critical to retire the worn-out or less effective ones. Doing...
Colorado Office Opening Soon!
We're pleased to announce the opening of our Colorado office, effective January 1, 2015. Vice President and Partner John Veckerelli established our...
When and How Should You Outsource Marketing?
As you grow your company, you will likely need to re-evaluate certain roles and responsibilities. Approaches that worked at first might no longer be...