Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
![Marketing Tip of the Week: Segment Your Email List [Video]](https://www.launchteaminc.com/hubfs/LaunchTeam-Logo-1.png){kind=logo}
Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?
Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.
MTOTW #2: To better engage customers and cut down on unsubscribes, send targeted emails containing content relevant to specific groups.
Have a question or request for a future tip? Let us know in the comments.
For more tips on how to segment and clean up your email marketing database, download our free guide.
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...
40 Ideas on the Future of B2B Marketing
As Launch Team celebrates its 40th anniversary, we are reflecting on all the changes in marketing strategy to reach niche technology markets.