Marketing Tip of the Week: Segment Your Email List [Video]

Marketing Tip of the Week: Segment Your Email List [Video]

Did you know that narrowly focused emails drive 18 times the revenue of broadcast email?

 

Each week, we share a quick tip for marketing success on our YouTube and Instagram channels. Follow us there or subscribe to our blog updates so you never miss a tip.


MTOTW #2: To better engage customers and cut down on unsubscribes, send targeted emails containing content relevant to specific groups. 

Have a question or request for a future tip? Let us know in the comments.


For more tips on how to segment and clean up your email marketing database, download our free guide.

Get the Guide


Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition

Mergers & Acquisitions: How Marketing Strategies Enable a Smooth Transition

5 Key Challenges in M&A that Marketing Strategies Can Solve Top M&A Lessons: Companies that clearly communicate the purpose of the merger,...

Read More
Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers

Why CRM Optimization, AI, and Automation Are Becoming Competitive Advantages for Manufacturers

Technology Doesn't Replace Great People. It Helps Them Scale Their Impact. Manufacturers have always competed on quality, delivery, engineering...

Read More
Email Marketing Trends in 2026: What B2B Marketers Need to Know

Email Marketing Trends in 2026: What B2B Marketers Need to Know

TL;DR AI is changing how buyers consume email. Subject lines, preview text, and relevance matter more than ever. Email performs best as part...

Read More