Marketing Tip of the Week: Finding Your Sweet Spot [Video]
What are you customers like? Narrowing down your target audience will help you find your place to break through the competition. Each week, we share...
The Uncertain World of Google Updates: Why Phantom 2 Has Left Us Uneasy
A Search Update That's Shaking Things Up from the Shadows When we heard about Mobilegeddon we prepared our clients, checking their competitors’...
When is a Marketing Retainer the Right Choice? [Infographic]
Retainers vs. Project-Based Arrangements Considering the next big step in your marketing plan? Marketing retainers offer 25-30% more bang for your...
Technical Content Development: Better Presentations, Part 2
Personal Preparation High tech companies must be adept at preparing and presenting scientific talks. Beyond conveying technical content, these...
Photonics West 2015 Survey: Lead Gen Rises, Trade Show Follow-up Lags
Trade shows catering to high tech industries such as contract manufacturing or optics are highly targeted, and they're still an important part of an...
Technical Content Development: Better Presentations, Part 1
Building Better Technical Talks Scientific presentations are an important but sometimes difficult part of a high tech company's technical content...
Make the most of Photonics West 2015
Next week is Photonics West 2015, and once again we're sharing with you some ways to get the most value from your trip.
Learn Sales & Marketing Strategies to Attract New Buyers at Photonics West 2015
Bring Customers to You Launch Solutions President Michele Nichols will teach a short course and roundtable discussion on marketing and sales...
Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable
As important as it is to increase marketing activity and try new tactics, it’s just as critical to retire the worn-out or less effective ones. Doing...