Content Marketing: What makes good video? (And why should you care?)
Video: A Mighty Medium There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In...
3 Marketing Tactics You Should Try, and 3 You Should Trash
In our last post we discussed success stories from our Marketing Roundtable at Photonics West. Participants were pleasantly surprised by the success...
Marketing Wins: Stories from the Photonics West Roundtable
Our Marketing Roundtable session at Photonics West provided helpful insights into the kinds of marketing tactics that are working today. Here are...
Misconceptions that can derail your marketing strategy
Recognizing your own false perceptions The way you think about your business might actually be creating barriers to your success. When talking to...
Why We Do This
I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and...
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...
Make the most of your Photonics West 2014 experience
Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting...
6 Ways Your Booth Staff Can Help Maximize Trade Show ROI
Get More out of Trade Shows Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
Tradeshow ROI: What to Expect
What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark: