Spring 2014 Tradeshows and Conferences - Are you ready?
Spring is finally here, and with it comes new opportunities to connect with your customers. Launch Solutions is working hard to help clients prep for...
Content Marketing and Technical Content Development Tips
Challenges of Technical Content Development Because we work primarily with high tech companies whose differentiation is their technology, sometimes...
Sales Advice from a Fundraiser: Marketing Metrics, Customer Touch Points, and the Sales Pipeline
Fundraising is selling – but without a tangible product or service to offer to your customer.
Confidence Growing in Tradeshow Prep & Follow-up - Survey Results
As we've previously done for Photonics West and other major tradeshows our clients attend, we asked Photonics West 2014 attendees about their lead...
Trade Show Trip Tracker [Download] — For Better Trade Show Planning
Most of our clients attend at least one industry tradeshow every year. Trade shows can be a great way for them to meet new prospects and leads, learn...
Content Marketing: What makes good video? (And why should you care?)
Video: A Mighty Medium There’s no denying that the growth of online video has become a major marketing consideration in the past few years. In...
3 Marketing Tactics You Should Try, and 3 You Should Trash
In our last post we discussed success stories from our Marketing Roundtable at Photonics West. Participants were pleasantly surprised by the success...
Marketing Wins: Stories from the Photonics West Roundtable
Our Marketing Roundtable session at Photonics West provided helpful insights into the kinds of marketing tactics that are working today. Here are...
Misconceptions that can derail your marketing strategy
Recognizing your own false perceptions The way you think about your business might actually be creating barriers to your success. When talking to...