Building Brand Awareness in 2025
Increasing brand awareness is a top goal for B2B companies in 2025. But what is a brand? And how can you evolve it to meet your changing company...
1 min read
Katie Steelman Thu, Jul 10, 2014
Congratulations to PLS Web Design Specialist Beth Shope for achieving HubSpot COS Design Certification! Beth completed approximately 20 hours of training, passed a comprehensive test and successfully completed a hands-on practicum in order to demonstrate her proficiency in the HubSpot COS platform and best practices.
The HubSpot Content Optimization System or COS is an advanced take on the traditionally “static” Content Management System (CMS) on which many of today’s websites are built. It enables responsive design and allows marketers to target an audience segment with content and offers that address their common business issues, using language and messages that resonate with them.
We look forward to working with clients to provide highly relevant content to their audience, thereby increasing their ability to engage website visitors and identify business opportunities.
Beth, along with PLS VP John Veckerelli and Social Media Specialist Katie Steelman, is also currently HubSpot Inbound certified, and PLS Launch Solutions holds Partner Certification.
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