Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
1 min read
Congratulations to PLS Web Design Specialist Beth Shope for achieving HubSpot COS Design Certification! Beth completed approximately 20 hours of training, passed a comprehensive test and successfully completed a hands-on practicum in order to demonstrate her proficiency in the HubSpot COS platform and best practices.
The HubSpot Content Optimization System or COS is an advanced take on the traditionally “static” Content Management System (CMS) on which many of today’s websites are built. It enables responsive design and allows marketers to target an audience segment with content and offers that address their common business issues, using language and messages that resonate with them.
We look forward to working with clients to provide highly relevant content to their audience, thereby increasing their ability to engage website visitors and identify business opportunities.
Beth, along with PLS VP John Veckerelli and Social Media Specialist Katie Steelman, is also currently HubSpot Inbound certified, and PLS Launch Solutions holds Partner Certification.
Wondering what you could accomplish with HubSpot? Give us a call at (585) 256-1640, or click below to request a demo or free 30-day trial of the software.
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...