What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb
Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down...
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...
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Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley
Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec...
Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...
Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting...