Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...
Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting...
Product Launch & Inbound Strategy: Is the Blog Dead?
Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced...
Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation
FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are...
Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors
Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few...
Deep Dive into Emerging Markets: Opportunities for Optics in AR & VR
While virtual reality promised and failed to hit 2016 expectations, market projections still show that augmented reality and virtual reality will...