Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (October 13, 2020) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Resetting Your 2026 Priorities in B2B Markets
Now that we’ve entered the second half of the year, it’s time to re-look at 2026 goals, and begin the planning and budget cycles for 2027. But how?...
Internal Communications: What Your Team Needs Right Now
In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has...
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
The Next Gen Salesperson: How to Master the Demo
The New Sales Process & The End of the Test Drive Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure,...
Product Launch Guide & Communication Plan
Product Launches with a Bang, not a Trickle There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of...
Launch Team is Expanding: New People in a New Place
Launch Team has recently expanded our team with two new valuable members to better serve our growing customer base and services. Additionally, to...
The Next Gen Salesperson: What to Expect in B2B Complex Sales
Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely...