Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing
Traditional thinking dictates that a venture capitalist’s first step after investment is to strip out overhead cost and create efficiencies. But in...
Hubspot Inbound 2020: A C-Level Perspective
HubSpot, while quietly rolling out beta functionality all year, saves the big announcements for its annual Inbound conference. Even with the shift to...
Launch Team, Inc. Now a Platinum HubSpot Partner
Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (October 13, 2020) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Internal Communications: What Your Team Needs Right Now
In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has...
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...
The Next Gen Salesperson: How to Master the Demo
The New Sales Process & The End of the Test Drive Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure,...
Product Launch Guide & Communication Plan
Product Launches with a Bang, not a Trickle There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of...