Michele Nichols

marketing goals reset in 2020

Resetting Your 2024 Priorities in B2B Markets

Now that we’ve entered the second half of the year, it’s time to re-look at 2024 goals, and begin the planning and budget cycles for 2025. But how?...

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internal communication crisis communication coronavirus business communication

Internal Communications: What Your Team Needs Right Now

In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has...

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Photonics Market Outlook: What's to Come in 2020

This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...

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Next-Gen-Salesperson

The Next Gen Salesperson: How to Master the Demo

The New Sales Process & The End of the Test Drive Sales, at its worst, is exemplified by the stereotypical used car sales process. The high pressure,...

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Product-Launch-Plan-&-Communication-Guide-Blog-Post-Republish

Product Launch Guide & Communication Plan

Product Launches with a Bang, not a Trickle There are a lot of moving pieces to an effective product launch. Whether you're new to it or a veteran of...

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Launch-Team-Expanding

Launch Team is Expanding: New People in a New Place

Launch Team has recently expanded our team with two new valuable members to better serve our growing customer base and services. Additionally, to...

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Next-Gen-Salesperson2

The Next Gen Salesperson: What to Expect in B2B Complex Sales

Imagine a salesperson—what comes to mind? We all likely picture the cliché car salesman who is pushy, "all-knowing", always closing, and solely...

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marketing-strategy-planning

Launch Team's 2019 Commitments

Here’s a few of our long-standing commitments, and what’s new for 2019:

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Fabtech-2018

Advanced Manufacturing: State of the Market at FABTECH

Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the...

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