Virtual Tradeshow Recommendations: Photonics West is virtual…now what?
Whether planned or a last-minute call, the vast majority of 2021 tradeshows will be virtual events. With a variety of offerings, platforms, and...
Leadership’s Commitment to Simplicity: A Priority for 2021
I hope you have taken the time to recognize and reflect with pride on what you accomplished last year. The team you built showed resilience and grit...
Venture Capital Trends and Critical Success Factors in Tech, Photonics and Advanced Manufacturing
Traditional thinking dictates that a venture capitalist’s first step after investment is to strip out overhead cost and create efficiencies. But in...
Hubspot Inbound 2020: A C-Level Perspective
HubSpot, while quietly rolling out beta functionality all year, saves the big announcements for its annual Inbound conference. Even with the shift to...
Launch Team, Inc. Now a Platinum HubSpot Partner
Launch Team, Inc. is now a Platinum Tier HubSpot partner! Since the early days of HubSpot, we have been helping customers in advanced B2B technical...
Pro Bono Opportunity for Local Non-Profits
Rochester, N.Y. (October 13, 2020) – Launch Team Inc., a Rochester-based marketing firm, is offering pro bono digital marketing services to local...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Internal Communications: What Your Team Needs Right Now
In the best of times, employees report “better communications” as their top suggestion for improvement on nearly every leader’s 360° survey. It has...
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...