Diversify Your Revenue Base by Increasing Sales in New Optics Markets
As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general...
Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits
Quick Wins for the Last Quarter Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing...
What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb
Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down...
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...
5 Biggest Marketing & Sales Challenges for Engineers
Customer Experience Sells We’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although...
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Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley
Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec...