Michele Nichols

marketing-strategy-planning

Launch Team's 2019 Commitments

Here’s a few of our long-standing commitments, and what’s new for 2019:

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Fabtech-2018

Advanced Manufacturing: State of the Market at FABTECH

Returning from 2018 FABETCH, which spanned 3 exhibit halls and attracted over 30,000 attendees, we’ve had the opportunity to see and hear the...

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diversify-revenue-base.jpg

Diversify Your Revenue Base by Increasing Sales in New Optics Markets

As the bull market continues and proposed defense budgets are growing, most optics and photonics companies are reporting strong sales and a general...

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Maximizing 2018 in the 4Q: Tips to Optimize Your Revenue and Profits

Quick Wins for the Last Quarter Welcome to 4Q, where we’re planning for 2019 while trying to close out 2018 strong. Especially in sales and marketing...

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What Does a Changing Customer Base Mean for Your Marketing Tactics?

For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...

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beer0blog-josh-cobb

Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb

Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down...

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Marketing Your B2B Tech Company from Startup to Exit

Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...

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Xponential1

Emerging Market Outlook: UAV

Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...

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