Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...
The CEO as Sales Manager: Asking the Right Questions
In growing small and mid-sized companies, the CEO is often the company’s best salesperson. As the company grows, so does the sales team, but the CEO...
What’s Next in Medical Devices, and What Does It Mean for Optics?
The medical device market continues its slow and steady growth—projected at 2.8% annually for the next five years—making it an attractive and...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
How to Sell to Medical Device Companies
Opportunities and Challenges For optics and other component manufacturers, medical devices represent a strong opportunity—especially for those who...
Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...
Gaining Traction in Emerging Markets: 10 Keys to Early Sales
Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets With this year's show coming up, we looked back at the success of AUVSI...
How to Use Internal Communication to Avoid Common Product Launch Traps
New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech...