Product Launch & Inbound Strategy: Is the Blog Dead?
Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced...
Reaching Your Customers' Customers: Market Outlook in Additive Manufacturing & Automation
FABTECH in Chicago represents some of the fastest growing segments in U.S. manufacturing today, including laser marking and automation. Attendees are...
Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors
Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few...
Deep Dive into Emerging Markets: Opportunities for Optics in AR & VR
While virtual reality promised and failed to hit 2016 expectations, market projections still show that augmented reality and virtual reality will...
Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...
The CEO as Sales Manager: Asking the Right Questions
In growing small and mid-sized companies, the CEO is often the company’s best salesperson. As the company grows, so does the sales team, but the CEO...
What’s Next in Medical Devices, and What Does It Mean for Optics?
The medical device market continues its slow and steady growth—projected at 2.8% annually for the next five years—making it an attractive and...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...