Creating a B2B Marketing Plan that Works
Elements of a Strong Marketing Strategy In our work over the years, we’ve created many marketing plans and inherited dozens more. Most address the...
Better Internal Communication Prevents Product Launch Failure
According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a...
Building Better Customer Relationships: INBOUND Takeaways Part 2
Last week we reported some of our findings from Hubspot’s INBOUND 2016 conference, including how to succeed using today’s sales model and how to...
12 Content Marketing & Sales Lessons Learned at HubSpot's INBOUND 2016
It was Michele, Aimee and Mandy’s turn to attend HubSpot’s INBOUND conference this year in Boston. Each year we send part of our team while the rest...
Effective Marketing for Manufacturers: The New Sales Model
You asked—we answered. Last week, we presented at an event for High Tech Rochester (HTR) and their manufacturing community, and at Optifest,...
Is Voicemail Dead? Helping Your Sales Team Reach Today’s Customers
How many times have you said “I saw you left a voicemail. Haven’t listened to it, but I’m calling you back.”? I have to admit there are a number of...
Getting Early Wins from Your Inbound Marketing Strategy
Many business leaders, particularly in manufacturing and high tech companies, are skeptical of inbound marketing; they think it’s “squishy” and...
Medical Device Product Launch: Barriers & Pathways to Telemedicine Adoption – A Case Study
Launch Team is collaborating with technical documentation and training company Novatek to explore marketing and product launch challenges in the...
Medical Device Product Launch Series: Marketing Lessons Heard at MEDTECH 2016
In our annual deep-dive into the medical device industry, Launch Team collaborates with technical documentation and training company Novatek, which...