Three Keys to Successful Change Management: An Interview with Jim Knittel
Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition,...
7 Marketing KPIs for Tech Companies
Our clients often ask us, what marketing metrics matter? How can you tell if your marketing efforts are doing enough to generate business...
Beer & Blog: Globalizing Web Content – What Growing Companies Need to Consider, with Scott Bass
For this Beer & Blog we spoke with Scott Bass, Managing Director of Advanced Language Translation, a company that provides translation and...
Midyear Marketing Reset: 10 Considerations for Q3
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might...
Building Quality Customer Relationships with Inbound Marketing
Trust in a Digital World I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and...
Improving Internal Communication in Product Launch: 5 Tips for Product Managers
The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a...
Sales & Marketing for Engineers & Scientists: MRS in Review
The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference...
What’s Next for Marketing — And What it Means for Small Tech Companies
What, exactly, is marketing’s role in an organization? Management consulting firm McKinsey & Company has seen a continuing disconnect regarding this...
Inbound Marketing Works When…
B2B inbound marketing is gaining in the percent of new sales as a part of an integrated marketing strategy. It doesn’t happen overnight, and it can...