Midyear Marketing Reset: 10 Considerations for Q3
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might...
Building Quality Customer Relationships with Inbound Marketing
Trust in a Digital World I just spoke with a long-time customer whose company we helped to reposition years back. Dan’s business has grown and...
Improving Internal Communication in Product Launch: 5 Tips for Product Managers
The product manager’s role has changed a lot in recent years for many tech companies. While many managers take the path of engineering into a...
Sales & Marketing for Engineers & Scientists: MRS in Review
The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference...
What’s Next for Marketing — And What it Means for Small Tech Companies
What, exactly, is marketing’s role in an organization? Management consulting firm McKinsey & Company has seen a continuing disconnect regarding this...
Inbound Marketing Works When…
B2B inbound marketing is gaining in the percent of new sales as a part of an integrated marketing strategy. It doesn’t happen overnight, and it can...
6 Post-Show Activities That Improve Trade Show ROI
As we gear up for Photonics West and the winter–spring trade show season, we’re sharing a variety of tips, tricks, and insights to help you improve...
5 Times It's OK to Fire a Customer
“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are...
Avoid Trade Show Burnout — Get Off-Site at Photonics West
This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings...