Beer & Blog: Medical Device Branding, with Tom McCall
This beer and blog was no hardship; Michele met with Tom McCall in beautiful Laguna Beach, near Tom’s home base at ICU Medical. Tom is the VP and...
Medical Device Product Launch Series: Medical Device Industry Trends & Challenges Outlook
In our annual deep-dive into the medical device industry, and how market and technology changes drive marketing, product launch, sales and service...
Family-Owned Business: 3 Keys to Successful Change Management
The dream of any entrepreneur is to build a successful, profitable business that can survive long after he or she retires. Often the goal is to pass...
Meet Launch Team at Optics & MedTech Industry Events
The Launch team is gearing up to teach, learn and share at multiple industry events this fall.
Beer & Blog: Growing Tech Companies through Inbound Marketing, with Chris Bihary
Chris Bihary, CEO and Co-Founder of Garland Technology, sat down with Michele Nichols in downtown Buffalo, near Garland’s new headquarters, right in...
Three Ways HubSpot Users Are Leaving Money on the Table
Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot...
Summer Reading List: 5 Books That Will Help You Improve Sales from HubSpot
Summer is a time for road trips and lazy days. But that doesn’t mean we can’t learn a little, too. Looking to make the most of your car or beach...
Three Keys to Successful Change Management: An Interview with Jim Knittel
Change is a constant. It's in times of change that Launch Team becomes involved with clients, whether they’re going through a merger or acquisition,...
7 Marketing KPIs for Tech Companies
Our clients often ask us, what marketing metrics matter? How can you tell if your marketing efforts are doing enough to generate business...