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  • What We Do
    • Marketing Services
    • Product Launch
    • Corporate Positioning
    • Change Management
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  • About Us
    • About Us
    • Our Team
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Michele Nichols

Medical Device Product Launch: How to Reach Today's Customer [VIDEO]

Fri, Oct 10, 2014
Business Insights Change and Innovation Medical Device

2 min read

MedTech Takeaways: Changing Needs of Today’s Medical Device Customers

Wed, Sep 17, 2014
Business Insights Medical Device

"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame

Wed, Sep 10, 2014
Optics Business Insights
hands-computers-table-crop1.jpg

2 min read

The Value of Patents in Your Marketing Strategy

Fri, Aug 01, 2014
Patents Marketing Mix Marketing Strategy

2 min read

Content Marketing: Barriers and Wins from the Agency Perspective

Fri, Aug 01, 2014
Business Insights Inbound Marketing Content Development

1 min read

Improve Your Business Speed on the Treadmill

Thu, May 29, 2014
Business Insights Marketing Strategy Change and Innovation

3 min read

3 Marketing Tactics You Should Try, and 3 You Should Trash

Thu, Feb 20, 2014
Business Insights Marketing Strategy

1 min read

Marketing Wins: Stories from the Photonics West Roundtable

Thu, Feb 13, 2014
Business Insights Marketing Mix

1 min read

Why We Do This

Mon, Feb 03, 2014
Company News Change and Innovation Branding and Identity
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