What’s Next for Marketing — And What it Means for Small Tech Companies
What, exactly, is marketing’s role in an organization? Management consulting firm McKinsey & Company has seen a continuing disconnect regarding this...
Inbound Marketing Works When…
B2B inbound marketing is gaining in the percent of new sales as a part of an integrated marketing strategy. It doesn’t happen overnight, and it can...
6 Post-Show Activities That Improve Trade Show ROI
As we gear up for Photonics West and the winter–spring trade show season, we’re sharing a variety of tips, tricks, and insights to help you improve...
5 Times It's OK to Fire a Customer
“The customer is always right” is one of the most overused adages in business, and there is a significant degree of truth to it. However, there are...
Avoid Trade Show Burnout — Get Off-Site at Photonics West
This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings...
Catch Us at These 2016 Events for High Tech Marketing Tips
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016
Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like...
Medical Device Launch — Creating Competitive Advantage with Product Positioning
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Medtech Conference Season — Differentiating Through Usability
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...