Manufacturing Market Outlook: The Double Whammy
If your sales numbers slumped in August, you're not alone. The Purchasing Managers Index showed the most dramatic dip in U.S. manufacturing sales in...
Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable
As important as it is to increase marketing activity and try new tactics, it’s just as critical to retire the worn-out or less effective ones. Doing...
When and How Should You Outsource Marketing?
As you grow your company, you will likely need to re-evaluate certain roles and responsibilities. Approaches that worked at first might no longer be...
Medical Device Product Launch: How to Reach Today's Customer [VIDEO]
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device...
MedTech Takeaways: Changing Needs of Today’s Medical Device Customers
The MedTech Association’s Annual Meeting in Albany this week brought forth interesting insight as to how medical device companies can grow business...
"Father" of Optics in Rochester, & PLS "Grandfather" honored in Rochester Hall of Fame
Dr. Robert Hopkins, distinguished professor and President of the Institute of Optics at the University of Rochester, and founder of Corning Tropel in...
The Value of Patents in Your Marketing Strategy
How Patents Become Selling Points “Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible...
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...