Avoid Trade Show Burnout — Get Off-Site at Photonics West
This year's Photonics West conference promises to be jam-packed with new product exhibits, technical presentations, business courses and meetings...
Catch Us at These 2016 Events for High Tech Marketing Tips
We're starting off 2016 on the road, meeting with top CEOs from around the world, sharing insights and learning. Catch us at:
Touch Is The 4th Dimension: Why Print Marketing Still Matters in 2016
Collateral has become something of a dirty word around the Launch office. When customers ask us for a brochure, it’s often because they feel like...
Medical Device Launch — Creating Competitive Advantage with Product Positioning
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Medtech Conference Season — Differentiating Through Usability
Michele Nichols, President of Launch Team, Inc., and Amy Castronova, President of Novatek Communications, Inc., are teaming up again this fall to...
Manufacturing Market Outlook: The Double Whammy
If your sales numbers slumped in August, you're not alone. The Purchasing Managers Index showed the most dramatic dip in U.S. manufacturing sales in...
Marketing Tactics to Start and Stop – U.S. Manufacturers’ Roundtable
As important as it is to increase marketing activity and try new tactics, it’s just as critical to retire the worn-out or less effective ones. Doing...
When and How Should You Outsource Marketing?
As you grow your company, you will likely need to re-evaluate certain roles and responsibilities. Approaches that worked at first might no longer be...
Medical Device Product Launch: How to Reach Today's Customer [VIDEO]
The medical device industry has changed, and so have its customers. Slowing economic growth and shifting buying habits have made many device...