A Dated Marketing Strategy Can Make You Seem Irrelevant
Hall of Shame
Working From Home - Does the Innovation Process Suffer?
Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos...
Marketing Success - 3 Mindsets and How to Make the Most of Them
'Camp' Counseling Every company is different, but in our work with high tech companies, we have seen and helped three distinct camps or...
The Race is On: Important USPTO Patent Law Changes Coming March 16
What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process? The most talked-about change to US patent law in decades, the...
Inbound Marketing -- Marketing People LOVE
Marketing People LOVE--Really? Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as...
The Role of PR in your Integrated Marketing Mix
Press Releases: Do they still work? PR has always been considered an important part of an integrated marketing plan. It helps to create awareness and...
Optics and Photonics Industry Needs Marketing, Say Industry Experts
Expert Panel Discusses What Will Drive Optics and Photonics Growth Monday afternoon found me at the Rochester Museum and Science Center with 200...
Mental Biases that Derail B2B Marketing Strategy
Are Mental Biases Derailing Your Corporate Strategy? The presidential debate has spent a lot of airtime on something we businesspeople already know:...
Foundational Marketing Assets: Corporate Photography
An Overlooked Brand Asset Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it...