Advertising Dominating your Marketing Budget? 4 Ad Myths - Busted!
Ad Spend Tips for 2014 It’s nearing that time of year when we help clients plan their marketing budgets for the coming year. It’s during this time...
State of the Optics + Photonics Industry
The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the...
Marketing Ideas: Printed Marketing Materials & Trends
The Changing Face of Print An interview with JP Midgley, CEO of Avalon Document Services For a while, many companies were charging full-speed ahead...
The Top 3 Sales Pipeline Leaks - And How to Repair Them
As good as our best intentions may be, most businesses experience leaks in their sales pipeline. Whether due to lack of understanding or poor...
Working From Home - Does the Innovation Process Suffer?
Marissa Mayer, CEO of Yahoo, is making a lot of headlines in bringing remote workers back to the office. The internal (company confidential) memos...
Marketing Success - 3 Mindsets and How to Make the Most of Them
'Camp' Counseling Every company is different, but in our work with high tech companies, we have seen and helped three distinct camps or...
The Race is On: Important USPTO Patent Law Changes Coming March 16
What's the impact of Leahy-Smith America Invents Act on the Patent Filing Process? The most talked-about change to US patent law in decades, the...