Inbound Marketing -- Marketing People LOVE
Marketing People LOVE--Really? Marketing companies talk about appealing to your customers' emotions -- hit them where they live. And it's true: as...
The Role of PR in your Integrated Marketing Mix
Press Releases: Do they still work? PR has always been considered an important part of an integrated marketing plan. It helps to create awareness and...
Optics and Photonics Industry Needs Marketing, Say Industry Experts
Expert Panel Discusses What Will Drive Optics and Photonics Growth Monday afternoon found me at the Rochester Museum and Science Center with 200...
Mental Biases that Derail B2B Marketing Strategy
Are Mental Biases Derailing Your Corporate Strategy? The presidential debate has spent a lot of airtime on something we businesspeople already know:...
Foundational Marketing Assets: Corporate Photography
An Overlooked Brand Asset Good photography is a core marketing asset when it comes to presenting a company to prospective and existing customers—it...
What's the Leader's Role in Marketing Success?
In our experience working with newly minted entrepreneurs to seasoned pros, the success of marketing strategy starts with company leaders. Good...
Elements of an Actionable Strategic Plan
In my recent blog post in the optics and photonics magazine OptoIQ, I cover a business strategy process and how to write a business plan your team...
Managing Business Growth - Lessons from Inc. 5000 Leaders
Entrepreneurial Success Factors Each year, Fortune magazine announces their list of the 5000 fastest growing companies in the US. It is a privilege...