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Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
PR has always been considered an important part of an integrated marketing plan. It helps to create awareness and establish credibility in a way that paid advertising cannot.
Does it work today though? Yes, if you have the right tools and expectations. Here's what we tell our clients:
It can:
What you do with that exposure falls to the "rest of the marketing donut" – great website landing page; a killer demo at the tradeshow; a clear call to action for your audience to take the next step.
As for PR toolkit, you need to first identify:
We use both a newswire and hand delivery to specific journalists with whom we have an established relationship. The newswire, while not as targeted, provides quality links to our customers' sites, and drives web traffic.
Product releases are natural topics for a press release and even service companies have news. Here's some recent client stories that have driven traffic and interest:
PR is tricky to measure, but there are some yardsticks:
Press releases will be most successful if you leverage the content elsewhere and direct the traffic to a specific landing page or to visit you at an upcoming event. Promoting your press releases on social media sites will expand your coverage to your social community.
Press releases are the first, most obtainable step in a PR campaign. Watch for an upcoming post on higher credibility builders like articles and video interviews.
Get a Competitive Edge with Comprehensive AI & GEO Insights If you are beginning to notice an erosion in organic traffic and leads, it may be time to...
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