Michele Nichols

Business Growth Rules

Keys to Entrepreneurial Success The best part of my job is working with straight-shooting CEOs of entrepreneurial tech companies. The conversations...

Read More

Trade Show Planning: Activities for Better ROI

If you are new to trade show exhibiting, haven’t exhibited in awhile, or want to validate your trade show planning approach, read our practical Trade...

Read More

Optics Marketing Review: Booth Review at Photonics West 2012

Booth Review: From the Trade Show Floor Industry tradeshows are a lot like a trip to the mall: it's an assault on the senses, and the difference in...

Read More

Welcome to Our Position! - A B2B Marketing Resource Blog

Welcome to the inaugural posting of the PLS blog. In marketing and software development, like much of life, everything changes, but lots stays the...

Read More