Before You've Proven "It"
Small Tradeshow Budget and Booth, Big Impact: 4 Ways to Improve ROI
In the whirlwind of a large-scale trade show, a 10×10 booth can easily fade into the background. These compact booths often get overlooked and lost...
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Keys to Entrepreneurial Success
The best part of my job is working with straight-shooting CEOs of entrepreneurial tech companies. The conversations that develop cover vast topics - from marketing for business growth to favorite restaurants in San Francisco. Regardless of topic, these leaders provide valuable insights for my business and are worthy of sharing with you.
Following a recent lunch with Robert Mendenhall, Founder of American Aerogel, I'm compelled to share his keys to entrepreneurial success:
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1. Only go into business with someone you'd marry if the sex was good. After You've Proven "It" 4. Know what you don't know |
We ultimately have the opportunity to work with guys like Robert because of rules 4 & 6. In our work with technologist-turned-entrepreneur CEOs, we find their greatest business growth is achieved when the leader recognizes that customers drive their success, that reaching the customer is a science and art, and that they can objectively assess whether or not they need help reaching that customer.
What are your keys to Entrepreneurial Success?
Get Your Product Launch on Track: A Practical Guide to Agile
Featuring insights from Starlet Smith, Lead Agile Coach at Alliant Energy Product development cycles are lengthening, increasing the risk of missing...
Marketing KPIs & Benchmarks for 2026
We work with B2B leaders every day who have extensive marketing data, but don't know what to make of it. It's hard to know you're on track to meet...