Before You've Proven "It"
Navigating Competitive Landscapes in 2025
In today’s volatile market, understanding your competitive landscape isn’t just a strategic advantage—it’s a survival skill. Whether you're facing...
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Keys to Entrepreneurial Success
The best part of my job is working with straight-shooting CEOs of entrepreneurial tech companies. The conversations that develop cover vast topics - from marketing for business growth to favorite restaurants in San Francisco. Regardless of topic, these leaders provide valuable insights for my business and are worthy of sharing with you.
Following a recent lunch with Robert Mendenhall, Founder of American Aerogel, I'm compelled to share his keys to entrepreneurial success:
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1. Only go into business with someone you'd marry if the sex was good. After You've Proven "It" 4. Know what you don't know |
We ultimately have the opportunity to work with guys like Robert because of rules 4 & 6. In our work with technologist-turned-entrepreneur CEOs, we find their greatest business growth is achieved when the leader recognizes that customers drive their success, that reaching the customer is a science and art, and that they can objectively assess whether or not they need help reaching that customer.
What are your keys to Entrepreneurial Success?
Tariffs and Other Troubles: How to Craft a Response Strategy for Tough News
Editor's note: This article was originally published in 2019. This is a good reminder that everything changes, and nothing changes. There are...
Get Ahead with Grant Opportunities for Optics & Photonics
Ways to Stretch Marketing Budgets with Grant Funding In a time of economic uncertainty, you need marketing more than ever to hit your goals, but like...