Before You've Proven "It"
Questions B2B Deep Tech Companies Should Ask When Choosing a Fractional CMO Agency
B2B deep tech marketing has a few realities that make picking an agency feel high stakes: technology learning curve, experience in marketing...
1 min read
Keys to Entrepreneurial Success
The best part of my job is working with straight-shooting CEOs of entrepreneurial tech companies. The conversations that develop cover vast topics - from marketing for business growth to favorite restaurants in San Francisco. Regardless of topic, these leaders provide valuable insights for my business and are worthy of sharing with you.
Following a recent lunch with Robert Mendenhall, Founder of American Aerogel, I'm compelled to share his keys to entrepreneurial success:
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1. Only go into business with someone you'd marry if the sex was good. After You've Proven "It" 4. Know what you don't know |
We ultimately have the opportunity to work with guys like Robert because of rules 4 & 6. In our work with technologist-turned-entrepreneur CEOs, we find their greatest business growth is achieved when the leader recognizes that customers drive their success, that reaching the customer is a science and art, and that they can objectively assess whether or not they need help reaching that customer.
What are your keys to Entrepreneurial Success?
Building Your Marketing Team: When to Choose a B2B Marketing Agency
Marketing for complex technologies can be challenging when each market and technical buyer engages differently, especially if your company relies on...
Q1 Industry Lookback, and How to Capitalize in Q2
“Gangbusters.” That’s how one photonics industry client put their Q1 results. Leads are up, quoting and bookings are up. While life sciences and...