The Value of Patents in Your Marketing Strategy
How Patents Become Selling Points “Research indicates that about 70% to 80% of a company’s market capitalization comes in the form of intangible...
Content Marketing: Barriers and Wins from the Agency Perspective
The Content Marketing Conundrum In a June 2014 study of 111 marketing agencies, the two emerging trends may not shock you:
Improve Your Business Speed on the Treadmill
It's almost summer, and everyone here seems to be training for something. We're active in Rochester's Tour de Cure, we'll be out as a team in the...
3 Marketing Tactics You Should Try, and 3 You Should Trash
In our last post we discussed success stories from our Marketing Roundtable at Photonics West. Participants were pleasantly surprised by the success...
Marketing Wins: Stories from the Photonics West Roundtable
Our Marketing Roundtable session at Photonics West provided helpful insights into the kinds of marketing tactics that are working today. Here are...
Why We Do This
I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and...
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...
Make the most of your Photonics West 2014 experience
Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting...
6 Ways Your Booth Staff Can Help Maximize Trade Show ROI
Get More out of Trade Shows Trade shows are expensive; booth space is just 1/3 of your average trade show costs.