Why We Do This
I'm boarding a plane for San Francisco. A long month is behind us, and a long week in front of me. Launch Solutions is teaching and presenting and...
Successful Change Leadership, Without the Collateral Damage
The role of change agent is a tough one. Major organizational transitions are often accompanied by “slash and burn” practices that unintentionally...
Make the most of your Photonics West 2014 experience
Gearing up for the biggest trade show of your sales year? We are, too. Many of our clients in the optics & photonics industry are exhibiting, hosting...
6 Ways Your Booth Staff Can Help Maximize Trade Show ROI
Get More out of Trade Shows Trade shows are expensive; booth space is just 1/3 of your average trade show costs.
Tradeshow ROI: What to Expect
What ROI can you expect from a tradeshow? Exhibitor magazine uses the following as a benchmark:
Marketing Mix — Email That Gets Read: A Missed Sales Opportunity
Does email marketing still work? Yes, if it is the right type of emails. Of the copious messages you receive daily, which ones do you read? According...
Come say hello at Optifab
Will you be in Rochester for Optifab October 14-17? Stop by the APOMA booth and say hi—some of the Launch Solutions team will be there to help out....
Advertising Dominating your Marketing Budget? 4 Ad Myths - Busted!
Ad Spend Tips for 2014 It’s nearing that time of year when we help clients plan their marketing budgets for the coming year. It’s during this time...
State of the Optics + Photonics Industry
The last two weeks have seen heated discussion among the industry leaders, government, and academics in optics and photonics about the future of the...