Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections
It was all business at Photonics West 2017. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific...
Launch Team Inc. Establishes New Leadership Roles
Position changes reflect focus on coordinated marketing strategy Launch Team Inc. is pleased to announce that three members of the team have taken on...
Photonics West 2017: Marketing Wins for Optics Companies
Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing...
Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus
Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the...
Photonics West 2017: Inbound Marketing for Optics Companies Q&A
Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining...
Define Your Strategic Plan in One Word
A Word to the “Whys” You’re starting 2017 with a whole bunch of New Year’s resolutions for your business, gung-ho about your strategic plan. (Don’t...
Global Sales Growth: Consider Video for More Meaningful Customer Engagement
Inbound marketing will inevitably expand your company’s geographic reach—the internet is global, after all. It’s important to qualify leads from...
Creating a B2B Marketing Plan that Works
Elements of a Strong Marketing Strategy In our work over the years, we’ve created many marketing plans and inherited dozens more. Most address the...
Better Internal Communication Prevents Product Launch Failure
According to a recent study of new product development, 39% of new product launches failed. Often these failures occur when companies don’t have a...