Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
How to Sell to Medical Device Companies
Opportunities and Challenges For optics and other component manufacturers, medical devices represent a strong opportunity—especially for those who...
Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...
Gaining Traction in Emerging Markets: 10 Keys to Early Sales
Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets With this year's show coming up, we looked back at the success of AUVSI...
How to Use Internal Communication to Avoid Common Product Launch Traps
New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech...
Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections
It was all business at Photonics West 2017. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific...
Launch Team Inc. Establishes New Leadership Roles
Position changes reflect focus on coordinated marketing strategy Launch Team Inc. is pleased to announce that three members of the team have taken on...
Photonics West 2017: Marketing Wins for Optics Companies
Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing...
Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus
Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the...