Mergers & Acquisitions: Communication Strategy for a Smooth Transition
Mergers and acquisitions present challenges to even the most seasoned leadership teams. Executing a strong and organized communications plan—one that...
Strategic Planning (4)
CRM – Not just for Sales, How Your Executive Team Can Utilize This Tool
A Customer Relationship Management (CRM) system is a place for businesses to collect data that can help increase productivity, internal...
When Should You Outsource? How to Identify Core Competencies
In an evolving technological landscape and uncertain year for the economy, understanding your company’s core competencies can help you quickly and...
Market Outlook: How to Maximize Results this Year and Prepare for 2022
What’s next for the markets your technologies serve? It’s hard to get a clear read. There’s a dichotomy right now that is challenging for C-level...
2020 Standout Successes: Product Launch and Brand Transition
Welcome to 2021! We’re rested, recharged, and ready for a fresh start. While last year didn’t go quite as planned, as we look back, by and large,...
Moving Forward: Fall 2020 Update
For a company who hires for ability to deal with ambiguity, 2020 has really put us to the test. I am incredibly grateful to work with clients and...
Resetting Your 2024 Priorities in B2B Markets
Now that we’ve entered the second half of the year, it’s time to re-look at 2024 goals, and begin the planning and budget cycles for 2025. But how?...
COVID-19: Resources For Small & Medium Sized Businesses
The Coronavirus Aid, Relief, and Economic Security Act (CARES Act), is a $2.2 trillion package to address the coronavirus crisis. There are many...
Photonics Market Outlook: What's to Come in 2020
This February, I was honored to present at SPIE Photonics West with other photonics industry experts. With business development (BD) and marketing...