Marketing Budget Planning for 2025
For many, it’s budgeting season as companies work through their strategic plans for the coming year. This means something different in every B2B...
Strategic Planning (3)
Optimizing Your Marketing Strategy for AI: Key Tips and Actions
Google is introducing AI overviews, which will speed what many fear is ‘the death of organic search.’ It won’t be an overnight change for B2B...
Trends for Tech Startups and the Investment Community
Last week we attended Photonics West 2023 in San Francisco, for the latest in optics, lasers, imaging, and sensing technology. We had the opportunity...
The Current State of Marketing Budgets: Our Survey Results
How are your peers in the industry reacting to the market conditions this year? We recently conducted a survey on sales and marketing mid-year...
Change is Coming: The Role of Executives in Change Management
“Change is coming”--it's a bit of a troupe. After the world-changing experience of the COVID pandemic, frequent, rapid change in business has become...
2021 Lessons Learned in Navigating Change
Here we are, entering another year where the only certainty is uncertainty. Take a deep breath and recognize all the growth you’ve achieved and the...
Change Management and Digital Transformation: Tips for Success
Digital transformation today is taking place at a pace that is 20-25x faster than pre-2020. Changing at unprecedented speed comes with inherent risk,...