Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A...
Marketing Strategy (9)
Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales...
Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re...
Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold...
Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team...
Sales & Marketing for Engineers & Scientists: MRS in Review
The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference...
Marketing Tip of the Week: Social Media Drives B2B Sales [Video]
MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound...
Marketing Tip of the Week: Two Keys to Successful Sales Lead Follow-up [Video]
MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video,...
Four Critical Missteps Established Companies Should Avoid When Entering a New Market
Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to...