Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Marketing Strategy (9)
Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians...
Marketing Tip of the Week: Go Beyond Sales Prospecting with Social Media [Video]
MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.
Marketing Tip of the Week: Include Customer Experience in Your Marketing Message [Video]
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A...
Marketing Tip of the Week: Use Data to Improve Internal Communication [Video]
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales...
Marketing Tip of the Week: Three Naming Tips for a Successful Rebrand or Startup [Video]
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re...
Marketing Tip of the Week: Ask If They Want the Puppy (A Lesson in Sales) [Video]
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold...
Marketing Tip of the Week: How B2B Companies Can Win with LinkedIn [Video]
MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team...