5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Marketing Strategy (7)
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...
Gaining Traction in Emerging Markets: 10 Keys to Early Sales
Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets With this year's show coming up, we looked back at the success of AUVSI...
Photonics West 2017: Marketing Wins for Optics Companies
Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing...
Photonics West 2017: Inbound Marketing for Optics Companies Q&A
Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining...
Define Your Strategic Plan in One Word
A Word to the “Whys” You’re starting 2017 with a whole bunch of New Year’s resolutions for your business, gung-ho about your strategic plan. (Don’t...
2016 in Review: Marketing Tips that Mattered to You
Most-Viewed Blog Posts The data geeks in us love reviewing the year by the numbers. We identify what content was popular and useful to our audience...
Creating a B2B Marketing Plan that Works
Elements of a Strong Marketing Strategy In our work over the years, we’ve created many marketing plans and inherited dozens more. Most address the...