Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot customers, especially those just getting started with an inbound approach, often leave money on the table. Here are the most common reasons:
You’re nine months into a one-year contract with HubSpot, and suddenly your CEO has noticed the quarterly charge on the corporate card. He seems to have forgotten all of the “long game” conversations you had when you sold him on the idea and now just wants metrics. Is it working? What’s the ROI? Is it worth it?
The answer to these questions might be a simple and very common one: We haven’t put enough effort into it to actually tell.
Updated on 4/23/21
New product launch has gotten more challenging in recent years, especially as teams work remotely. Corporations have cut back on true R&D so it’s often smaller companies bringing new technologies to market. Many companies experience resource challenges, unclear accountabilities, and ad hoc project teams with competing priorities. If you are trying to decode the complicated product launch process in time for a product release, you've come to the right place.
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might need adjusting. It’s OK to retire events, ads, and tactics that aren’t delivering great ROI and instead focus on those that are.
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in reaching niche audiences like optics, photonics and lasers. Jeff is well regarded in these industries for being both practical and strategic in creating advertising plans. Though Jeff and Launch Team President Michele Nichols are not related, they have served many of the same companies, working to meet their advertising and marketing needs. Enjoying a craft beer (see below), they talked through trends in the optics industry right now.
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians and engineers has different buying behaviors, which will likely affect how you sell to them.
MTOTW #50: Lots of salespeople use social media for prospecting, but it’s useful throughout all stages of the sales process.
MTOTW #49: The experience a customer has with your brand can affect whether or not they’ll buy from you again, or recommend you to someone else. A recent study found that only 14% of large B2B organizations consider customer experience to be ingrained in their business.
MTOTW #48: A data-driven approach can improve communication and alignment among members of your team, especially within your marketing and sales teams. A few key metrics and the right tools can help strengthen your lead generation and follow-up processes.
MTOTW #47: Lately we’ve been brainstorming names for clients who are either starting new ventures or branching out into new markets. If you’re considering a brand switch, here are a few naming tips:
MTOTW #46: There's a CEO of a local tech company who tells a great story. His first job was in a pet store. Customers would come in and happily hold and play with a puppy. But eventually he had to ask: “Do you want the puppy?”
