Our Blog.

MTOTW #45: More than 60% of B2B marketers consider LinkedIn to be the most effective social media channel for their business. So how should your team be using LinkedIn?

The Materials Research Society held their Spring Meeting in Phoenix last week. While we have attended in years past, this year the conference organizers asked us to present a session for conference exhibitors, "Sales & Marketing for Engineers & Scientists.”

MTOTW #44: Social media’s marketing impact goes beyond brand awareness. In fact, social media has a 100% higher lead-to-close rate than outbound marketing. And 78% of salespeople using social media outsell their peers. If your sales team isn’t using social media, you could be missing out.

MTOTW #43: Deliberate lead nurture programs, as part of an inbound marketing strategy, are essential to sales. As we mentioned in a previous video, nurtured leads make 47% larger purchases than non-nurtured leads. The two biggest keys to reaching those prospects? Persistence and speed.

Well established companies face a unique set of challenges when entering a new market. Although these companies have already proven their ability to launch and sell their products or services, this experience can actually be a hindrance. Overconfidence from success in other markets can breed oversight.

MTOTW #42: From taglines to co-branding, here are a few tips for establishing your corporate identity.

Typewriters, boom boxes, floppy disks. What we thought would never be replaced, well, have been. Technology and media are constantly changing, and inevitably so are customers’ buying behaviors.

MTOTW #41: Using video as part of your content marketing can help you tell your brand story or explain a product application. But poor production can detract from even the most compelling story. Here are some tips to improve video quality.

From start-up to product launch, new market entry to a successful exit, innovators face many common challenges when working to grow their business.

MTOTW #40: With the steady advent of new social media channels and apps, it’s easy to forget one of the most enduring and successful avenues for lead generation: email marketing.

What, exactly, is marketing’s role in an organization? Management consulting firm McKinsey & Company has seen a continuing disconnect regarding this question among companies large and small. Three out of four CEOs say it’s hard to quantify how marketing dollars translate to incremental revenue improvements. The pressure is on to prove that marketing is working, and while it’s ever-more important, it remains difficult to measure.

MTOTW #39: If you're looking to win with inbound marketing, don't forget to engage with international markets.