Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Marketing Strategy (6)
Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...
Gaining Traction in Emerging Markets: 10 Keys to Early Sales
Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets With this year's show coming up, we looked back at the success of AUVSI...