What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
Marketing Strategy (6)
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...