Aligning Sales, Marketing & Customer Service: What Not to Do
According to a recent Gallup report, only 29% of B2B customers are engaged or feel a strong connection with the companies they buy from. Often a lack...
Marketing Strategy (8)
3 Reasons Industrial & Manufacturing Companies Are Slow to Adopt Inbound Marketing
More and more companies are realizing that they can get better ROI from inbound marketing than traditional outbound strategies. In an age when most...
Family-Owned Business: 3 Keys to Successful Change Management
The dream of any entrepreneur is to build a successful, profitable business that can survive long after he or she retires. Often the goal is to pass...
Three Ways HubSpot Users Are Leaving Money on the Table
Questioning the value of HubSpot? Wondering when you’ll see ROI? Inbound marketing does produce results, but it takes work to get it right. HubSpot...
Is HubSpot Worth It? The Answer Your CEO Doesn't Want to Hear
You’re nine months into a one-year contract with HubSpot, and suddenly your CEO has noticed the quarterly charge on the corporate card. He seems to...
Midyear Marketing Reset: 10 Considerations for Q3
As we near the halfway point in the year, it’s worth taking a fresh look at your current marketing plan to identify what’s working and what might...
Beer & Blog: Optics Industry Sales & Marketing Trends
Recently we spoke with Jeff Nichols, sales manager at PennWell, the organization that publishes Laser Focus World. Trade publications are valuable in...
Marketing Tip of the Week: Ensure Product Launch Success with These Follow-up Tasks [Video]
MTOTW #52: After the official launch of your new product or service, there are a few key activities that can help ensure continued success:
Marketing Tip of the Week: Optimize Your Website for Today's High Tech Buyer [Video]
MTOTW #51: In manufacturing in the U.S., nearly 40% of the workforce is up for retirement in the next few years. The next generation of technicians...