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Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel

Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and...

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Trade Show Marketing: The Best of XPONENTIAL 2017

At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild...

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Fearlessly Leading and Learning by Example — Meet Michele Nichols

Michele Nichols | President While at work, Michele is most likely encouraging innovative and creative thinking among employees. While at home, she is...

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Trade Show Follow Up: Why Automated Lead Nurture Is a Must

Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition...

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Internal Communication & Change Management: A Marketing Challenge?

Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...

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Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018

Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.

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Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland

Sarah Holland | Account Manager At the moment, Sarah is settling into her new role as Account Manager, but outside of work you’ll likely find her at...

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Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy

You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...

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Trade Show Planning: FAQ

As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at...

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