Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...
Launch Team Inc. to Present Small Business Marketing and Sales Strategies at Photonics West 2018
Launch Team Inc. is pleased to announce that we’ll once again be offering a free marketing class at the 2018 SPIE Photonics West conference.
Your Source for Salesforce Tips and Book Recommendations — Meet Sarah Holland
Sarah Holland | Account Manager At the moment, Sarah is settling into her new role as Account Manager, but outside of work you’ll likely find her at...
Building Your Team through New Capabilities in Sales Process & B2B Marketing Strategy
You may have seen our recent announcement that Launch Team has acquired One Down Consulting Group. It has come together fast, but was a long time in...
Trade Show Planning: FAQ
As we approach the year’s end and begin helping our clients map out next year’s marketing activities, one aspect we consider is their presence at...
Launch Team Adds One Down Consulting to Provide Full Marketing and Sales Support
We are pleased to announce that Launch Team Inc. has acquired One Down Consulting Group to strengthen customers’ sales channels.
3 Best Practices for Increasing Medical Device Market Penetration
Recent research predicts that R&D expenditure for medical devices will grow to $29.8 billion by 2022, but top line growth is slowing. And while this...
Trends in the Medical Device Market: Accelerating Product Launch, Managing Risk
As we do each year, Launch Team has paired up with Novatek to take a close look at the current trends, changes and technologies that are impacting...
Product Launch & Inbound Strategy: Is the Blog Dead?
Is the blog dead? Marketing gurus have predicted the death of blogging on and off since 2009. In niche industries like optics and photonics, advanced...