Coping with Q4 Pressures: Sell More, Spend Less
It's the fourth quarter, and everyone is under pressure to close the year strong. For most companies, that means a mandate to cut spending and close...
Marketing Metrics Play a Role in Marketing & Sales Alignment
I often hear from companies that their marketing team collects data for data's sake—that they are mired in the minutia of marketing analytics, which...
7 Tips on Crisis Communication Every Business Should Know
Lessons from Upstate Social Sessions 2017 Last month I attended Upstate Social Sessions, a day-long conference in Rochester, NY focused on social...
Organization and a Little Chaos: Ingredients for Success in Work and Life ― Meet Aimee Schenck
Aimee Schenck | Program Manager While at work, you are most likely to find Aimee bouncing between projects, organizing different client activities,...
Do You Need a Salesforce.com Implementation Partner or a Consultant?
One of the main decisions an Executive has to make regarding Salesforce.com is who is going to implement and support your solution. I have been in...
Are You Ready for Salesforce Lightning?
Salesforce.com has been talking about Lightning for over a year. It is on the way, and now is the time to start planning for it.
INBOUND 2017: Marketing Strategies that Keep Up with Changing Customer Behaviors
Members of the Launch team trekked to Boston recently for INBOUND 2017, HubSpot's annual conference on inbound marketing best practices. It was a few...
Salesforce Named #1 in CRM Applications
When Salesforce began in a San Francisco apartment 18 years ago, who would have imagined that today more than 150,000 customers would trust...
Inspiring Innovation: Lessons from Light and Sound Interactive
Earlier this month I attended the Light and Sound Interactive (LSI) conference and expo, co-sponsored by Rochester Institute of Technology (RIT) and...