Emerging Market Outlook: UAV
Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...
Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018
Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are...
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Beer & Blog: Commercialization and Product Launch Strategy, Paul Tolley
Paul Tolley, founder of Stretford End Solutions, a technology and business development consultancy, and former CEO of ITC MEMS and VP/GM of Syntec...
A New Perspective on a Familiar Role — Meet Alison Arnold
Alison Arnold | Program Manager While at work, Alison is most likely collaborating with colleagues to identify how to best bring value to our...
Answers to the Hard Questions: What I heard at the Laser Focus World Laser Marketplace Technology and Markets Panel
Though I was enjoying LFW's Laser Marketplace at Photonics West, furiously taking notes while Allen Nogee revealed the 2018 market forecast and...
Trade Show Marketing: The Best of XPONENTIAL 2017
At a trade show that features the latest in the fast-developing field of unmanned technology, there is a lot of interest and noise. It’s the Wild...
Fearlessly Leading and Learning by Example — Meet Michele Nichols
Michele Nichols | President While at work, Michele is most likely encouraging innovative and creative thinking among employees. While at home, she is...
Trade Show Follow Up: Why Automated Lead Nurture Is a Must
Scenario: You’ve spent the past three days at a trade show. You were really good about not answering emails on your phone while on the exhibition...
Internal Communication & Change Management: A Marketing Challenge?
Sometimes changing your brand demands real change internally. Your customer’s perception is reality, and a true brand can be seen and felt in every...