Creative Designs & Adventures with Dogs: Meet Madi
Madi Jacobs | Graphic Designer While at work, you will most likely find Madi working through every last detail of a project in Photoshop. When she's...
Implementing your CRM: Sales Process & Stage Alignment
Considering all the decisions you have to make in setting up a CRM, closely aligning your sales process with your stages should be at the top of your...
How HubSpot and Technical Content increased marketing ROI by 10x
Lumetrics: A Case Study in Content Success Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement...
Head Up Displays: Product Development from an Engineer’s Perspective
With the rapid advancements in head up display (HUD) technology in the automotive industry, the futuristic Hollywood depictions of holographic...
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Luminate Demo Day: The Latest in Optics and Photonics Development
Join us on Demo Day during the Xerox Rochester International Jazz Festival.
Emerging Market Outlook: UAV
Report from XPONENTIAL 2018 With more than 8500 attendees, the AUVSI XPONENTIAL show is the largest event worldwide for drones, robotics, and...
5 Biggest Marketing & Sales Challenges for Engineers
Customer Experience Sells We’ve spent over 30 years helping tech companies create marketing and sales strategies that reach new customers. Although...
Sales and Marketing for Business Growth: Q&A from SPIE Photonics West 2018
Though Launch Team has been presenting at Photonics West for the past five years on the topics of sales and marketing, the questions that we are...