What Does a Changing Customer Base Mean for Your Marketing Tactics?
For the first time in over 100 years, there are four generations in the workforce. Differences in communication styles among these groups can have...
Beer & Blog: Constant Learning in an Innovative Optics Industry, with Josh Cobb
Josh Cobb, Senior Optical Engineer with Corning (Tropel), has spent years in the optics industry learning, teaching, and learning more. We sat down...
Launch Team, Inc. Granted Women Business Enterprise (WBE) Status
Launch Team, Inc. has been granted status as a Women Business Enterprise (WBE) by the New York State Department of Economic Development, Division of...
Creative Designs & Adventures with Dogs: Meet Madi
Madi Jacobs | Graphic Designer While at work, you will most likely find Madi working through every last detail of a project in Photoshop. When she's...
Implementing your CRM: Sales Process & Stage Alignment
Considering all the decisions you have to make in setting up a CRM, closely aligning your sales process with your stages should be at the top of your...
How HubSpot and Technical Content increased marketing ROI by 10x
Lumetrics: A Case Study in Content Success Not too long ago, Lumetrics, a Rochester N.Y. based company who makes high-precision thickness measurement...
Head Up Displays: Product Development from an Engineer’s Perspective
With the rapid advancements in head up display (HUD) technology in the automotive industry, the futuristic Hollywood depictions of holographic...
Marketing Your B2B Tech Company from Startup to Exit
Whether you’re launching your first product or expanding internationally, a strong marketing plan is essential. Ensuring continued growth requires...
Luminate Demo Day: The Latest in Optics and Photonics Development
Join us on Demo Day during the Xerox Rochester International Jazz Festival.