7 Considerations for (Re)branding Your B2B Company
Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will...
What’s Next in Medical Devices, and What Does It Mean for Optics?
The medical device market continues its slow and steady growth—projected at 2.8% annually for the next five years—making it an attractive and...
Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones
Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Making the Grade: How Print Ad Designs Win or Fall Short
There’s no doubt that inbound marketing strategies are critical to the success of today’s businesses. However, traditional outbound strategies can...
Entrepreneur to Entrepreneur: Scalable Sales & Marketing Models
At a recent panel discussion, I was asked to share experiences in sales and marketing with an audience of Entrepreneurs’ Organization accelerator...
Blogging: The MVP of the Marketing Short-Game and Long-Game
Bringing Customers to You Blogging has been recognized for years as an important aspect of any marketing campaign. For Launch Team clients, the most...
Beer & Blog: Reinventing & Differentiating through M&A, with Ben Burton
Ben Burton, president and CEO of iuvo BioScience, talks with us about his five-year strategic plan, targeting aggressive growth both organically and...
Looking Back at XPONENTIAL 2017: UAV Market Trends and Implications
Last spring, Michele Nichols and Aimee Schenck attended AUVSI XPONENTIAL, the prominent unmanned vehicle conference and exhibit, where some of our...