Eating the Elephant: Marketing Tips for Product Managers
More than a Product Manager The role of the product manager is growing in scope and complexity, as companies look to accelerate product development,...
The CEO as Sales Manager: Asking the Right Questions
In growing small and mid-sized companies, the CEO is often the company’s best salesperson. As the company grows, so does the sales team, but the CEO...
Beer & Blog: Branding a New Product Category, with John Martin
John Martin is the CTO and cofounder of Martin Materials Solutions, a U.S. company that manufactures innovative glass products for the aerospace...
Using your HubSpot Dashboard to Make Smarter, Data-Driven Marketing Decisions
I like to start each day by opening up the HubSpot marketing dashboards for each of my client accounts. I take a look at the numbers, the most honest...
7 Considerations for (Re)branding Your B2B Company
Whether you’re starting a new company, establishing a spinoff, or considering a total rebrand, your company name is an important decision that will...
What’s Next in Medical Devices, and What Does It Mean for Optics?
The medical device market continues its slow and steady growth—projected at 2.8% annually for the next five years—making it an attractive and...
Product Launch in Emerging Markets: How One Entrepreneur Found Success after a Year and a Half of Flying Drones
Successful entrepreneur Brian Pitre became fascinated with the UAV market in 2012. With a business partner and enough capital to cover a discovery...
5 Questions to Consider When Planning Your Marketing Budget
There's a lot more to budget planning than deciding how much to spend where. For some, it's setting a right-sized investment in marketing to match...
Making the Grade: How Print Ad Designs Win or Fall Short
There’s no doubt that inbound marketing strategies are critical to the success of today’s businesses. However, traditional outbound strategies can...