Launch Your Career! Graphic Design Position Available
We have an immediate opening for a part-time or full-time Graphic Designer. Print and digital experience required. Desired skill set: Adobe Creative...
How to Use Internal Communication to Avoid Common Product Launch Traps
New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech...
Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections
It was all business at Photonics West 2017. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific...
5 Tips to Improve Your Trade Show ROI
Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many...
Launch Team Inc. Establishes New Leadership Roles
Position changes reflect focus on coordinated marketing strategy Launch Team Inc. is pleased to announce that three members of the team have taken on...
Photonics West 2017: Marketing Wins for Optics Companies
Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing...
Beer & Blog: Data-Driven Decisions in B2B Sales, with Tom McManus
Tom McManus, CEO of KegWorks, has worked to build a global, multi-channel, multi-brand corporation committed to “everything in the bar except the...
Photonics West 2017: Inbound Marketing for Optics Companies Q&A
Photonics West brings together more than 20,000 optics and photonics leaders from all over the world. SPIE’s industry track of courses is gaining...
The Best and Worst of Photonics West 2017
Booth design isn’t the only thing that can make or break a company’s trade show presence. Engaged, knowledgeable staff members who are eager to share...