Emerging Market Strategy: Market Positioning for UAV
Just back from SPIE’s Defense & Commercial Sensing (DCS) conference in Anaheim, and preparing for XPONENTIAL in Dallas next month, we’re noticing...
Gaining Traction in Emerging Markets: 10 Keys to Early Sales
Marketing Strategies for UAV, LIDAR, and Emerging Automation Markets With this year's show coming up, we looked back at the success of AUVSI...
If You’re Treating Strategic Planning as an Event, You’re Doing It Wrong [Infographic]
Effective strategic planning clearly establishes company goals and how you will meet them. It’s not something you discuss once in a meeting and then...
Launch Your Career! Graphic Design Position Available
We have an immediate opening for a part-time or full-time Graphic Designer. Print and digital experience required. Desired skill set: Adobe Creative...
How to Use Internal Communication to Avoid Common Product Launch Traps
New product launch is risky, even for established companies with a defined product development and product launch process. In our work with high tech...
Photonics West 2017 Survey: Back to Trade Show Basics, Focus on Business Connections
It was all business at Photonics West 2017. The atmosphere was more serious and disciplined, with companies laser-focused on achieving specific...
5 Tips to Improve Your Trade Show ROI
Occasionally we hear companies say that attending or exhibiting at trade shows brought them little ROI. The first question we ask is, “How many...
Launch Team Inc. Establishes New Leadership Roles
Position changes reflect focus on coordinated marketing strategy Launch Team Inc. is pleased to announce that three members of the team have taken on...
Photonics West 2017: Marketing Wins for Optics Companies
Our team had the honor to teach a course called “The New Sales Model” during this year’s Photonics West industry track. We shared sales and marketing...